The Opportunity
Show up where the conversation isn’t happening. For three days, the MotoAmerica Fan Zone at WeatherTech Raceway Laguna Seca becomes the gravitational center of American professional motorcycle road racing — tens of thousands of riders, racers, families, and fans, shoulder to shoulder!
We’re planting a high-impact, in-person activation right in the middle of it. Not a banner. Not a logo on a program. A real, human presence that normalizes mental health and addiction recovery inside one of the country’s most iconic events — exactly where stigma runs deepest and support is hardest to find.
The Audience
A captive, high-intent crowd on the ground — amplified by a digital footprint that carries the message far past the final lap.
- 40,000 Live attendees on-site
- 13M+ Combined digital reach
- 3 Days of continuous activation
- 5,600+ Lives already touched by Remix
Why It Works
In-person engagement is always better than just digital impressions.
A scroll-past impression is forgotten in seconds, but a face-to-face moment in a brave space is remembered for life. We trade volume for depth — and depth is what changes minds, breaks stigma, and saves lives.
Real Presence
Trained peer facilitators and professional service providers on the ground, having the conversations that matter — not chatbots or QR codes.
Trusted Context
Riders trust riders. Meeting people inside their own culture earns a credibility that paid media simply can’t buy.
Lasting Impact
Every genuine interaction ripples outward — through families, riding clubs, and the wider motorsport community.
The Experience
A destination, not a booth.
We build a place people want to stay — a lounge-style refuge where conversations happen naturally and nobody’s being sold to.
The Recharge Zone
A lounge-style, brave space to, breathe, hydrate, play a motorcycle racing game and reset away from the track noise.
- “Take What You Need” displays
- Take-away cards: resources, a reason to reach out.
- Normalized Conversations About the Most Challenging Issues
- Certified peer facilitators and professional service providers ready to listen — judgment-free, stigma-free, real.
Photo-moment install: the bike, the message, and the Remix Roadshow story.
Interested in being part of this impactful event as a sponsor or partner? Let’s connect!